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The Do’s and Dont’s of Pitching (From a Publishing Insider)
Credit: 2.bp.blogspot.com I started working at Taylor a month ago, joining the Digital Strategy team as the new Digital Specialist. Not only was I beginning a new job, but I was also delving into a new...
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A Minimalist Becomes Manifestoist
Credit: YesMagazine.org Mark Bittman is one of the simplest food writers anywhere. His Minimalist column, as the title suggests, was as much common sense as culinary skills. If Hemingway wrote a...
View ArticleRefresher in Pitching from the Pros
Recently, Mari Rella, Jenna Rathke and I attended the PRSA NY Event titled “Game Day – Meet the Sports Media,” which we used as bonding time for our agency-wide mentorship program as well as a...
View ArticleFinding Balance Between “PR Chick” and “Steven Spielberg Wannabe”
Last month I was fortunate enough to have the opportunity to spend a few days in New York City to sharpen some of my video production skills at the 2011 NY Post Production Conference. Now, whenever I...
View ArticleA Southerner’s Take: Shaking & Baking in Vegas
I’ve always had a big melon. Little league baseball caps never fit, basketball headbands were stretched beyond belief and beanies were hopeless purchases. It’s like the good Lord decided to get a...
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An NFL Fan’s Dream
Who says you can’t work and have fun at the same time? This winter I had the opportunity to attend the Pro Bowl in Hawaii and the Super Bowl in Indianapolis. How many people can say that they have...
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Learning To Speak PR
I’ve always loved to write. My older sister- the English teacher who I affectionately refer to as “Webster” from time to time- would probably love to take credit for this, citing all her years of...
View ArticleBack to Fundamentals: Hoops as a Metaphor for Media Relations
Ask any basketball coach what his or her plan is for the first practice after a big loss. More than likely, those coaches would identify one or two parts of the game that caused the team to lose, and...
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Live Más: Much More Than A Tag Line For Taco Bell
At the stroke of midnight on March 8, Taco Bell launched Doritos Locos Taco, an innovative product that’s caused a passionate online water cooler conversation in the weeks leading up to launch day....
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Can A NHL Locker Room Be A Successful Business?
Maybe it is because one of my passions – the NY Rangers – are leading the NHL in points and having the type of season us diehard fans only dream about, but I’ve been thinking a lot lately about how...
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